Korea Joongang Daily
Korea JoongAng Daily

HYBE's Latin American label S1ENTO Records signs first three acts

K-pop powerhouse HYBE established a new Latin American label named S1ENTO Records to accelerate the company's expansion in the Latin American music market.

2025-09-10

HYBE to select its first Latin American band on competition show starting next month

HYBE's Santos Bravos reality series will debut in August, featuring 16 contestants competing to form a new boy band in based Mexico.

2025-07-10